Korean Air Lines Co., Ltd. (KRXS: 003490), operating as Korean Air, is the national and largest airline of South Korea; its global headquarters are located in Seoul in Korea. Its international passenger division and related subsidiary cargo division together serve 130 cities in 45 countries, while its domestic division serves 20 destinations. It is among the top 20 airlines in the world airlines in terms of passengers carried. Incheon International Airport serves as Korean Air's international hub. Korean Air also maintains a satellite headquarters campus at Incheon International Airport, located 30 minutes away from South Korea's capital, Seoul.

Korean Air's main global headquarters campus and its Global Operations Center are located in Seoul, Korea in Gangseo-gu (ward). Korean Air also maintains a domestic office campus at Gimpo International Airport in Seoul. Korean Air's lesser domestic superhubs are based at Jeju International Airport and Gimhae International Airport, Busan. The maintenace facilities are located in Gimhae international airport.

Korean Air was founded by the South Korean Government in 1962 as Korean Air Lines to replace Korean National Airlines (founded in 1948). On 1 March 1969 the Hanjin Transport Group took control of the fledgling airline. Long-haul freight operations were introduced on 26 April 1971 followed by passenger services to Los Angeles on 19 April 1972.[1]

International flights to Hong Kong, Taiwan, and Los Angeles were flown with Boeing 707s until the introduction of Boeing 747 in 1973. In 1973, KAL introduced Boeing 747s on their Pacific routes and started a European service to Paris using the 707 and DC-10. In 1975 KAL became one of Airbus's first Asian customers with the purchase of three A300s, which were put into immediate service on Asian routes.[2]

A blue-top, silver and redesigned livery with a new corporate "Korean Air" logo featuring an accented, stylized "taegukki" design was introduced on 1 March 1984 and the airline's name changed to Korean Air from Korean Air Lines. This livery was introduced on its Fokker F28s. It was designed in cooperation between Korean Air and Boeing. In 1990s Korean Air became the first airline to use the new MD-11 to supplement its new fleet of Boeing 747-400s. However, MD-11 did not meet the set performance and they were converted to freighters (in addition to 747 freighters).

In 1998, an economic recession hit South Korea, which resulted in large reductions in flights and destinations. In 2000, South Korea recovered and Korean Air expanded its global destination network, adding gateways from its hub at Incheon International Airport.

Korean Air flies to the most US gateway destinations of any Asian carrier (14 cities in the 50 states and territories).

Korean Air owns 25% of Okay Airways, a Tianjin, PRC-based airline. As of 2007, Korean Air is in negotiations to open its China hub in Beijing or Shanghai by the end of 2008.

The airline has 16,623 employees (at March 2007).[1] On June 5, 2007, Korean Air said that it would create a new low-cost carrier in Korea to compete with Korea's super-high speed railway network system named KTX which offers cheaper fares and less stringent security procedures. Korean Air's low-cost concept will fly Boeing 737s. Over 20 domestic destinations are planned to be part of the new domestic network.

Slogans

From past to present: "Welcome to my World," "The Spirit of Korea is in the Air," 1990's: "Beyond your imagination," Current: "Excellence in Flight"

While "Welcome to my World" was in use, when the plane took off and landed, the plane would play Elvis Presley's song "Welcome to my World."

Sportsbook News


Mens NCAA Basketball Tournament odds  
As of February 9, MySportsbook.com has released its coveted 2007 Mens NCAA Basketball Tournament betting odds. “March Madness betting ” only a month away, the top ranked Florida Gators are favorite at 7-2 to win it all. The defending champs have not disappointed at all this season and currently have a 22-2 record and are undefeated (9-0) in SEC play. The Gators’ thrive off of their extremely balanced, experienced and versatile attack. All five starters started in last seasons National Championship game. What is most impressive with this group is their balance; the five starters all average between 10.7 and 13.6 PPG. The Gators have been on an absolute roll having won 15 straight by an average of 16.4 PPG.

Right behind the Gators are the 5th ranked UNC Tar Heels at 9-2. The Heels (21-3, 7-2) are absolutely loaded with top notch talent and are as deep as any team in the country. A concern for the Tar Heels might be inexperience. Of their top four scorers/ minute earners, three are freshmen and the other is a sophomore. The rest of the regular season, the Tar Heels play only one team that is currently ranked (Duke). Their remaining opponents do combine for an impressive 107-58 record though.

Other teams that the MySportsbook.com members seem to believe will win it all include the west coasts’ top team #2 UCLA (6-1), #3 OSU behind man-child Greg Oden (8-1), and #4 Wisconsin (10-1) behind their defense which has given up 70+ points only three times all season.

Below is a list of some of the favorites to win the 2007 Men’s NCAA Basketball Championship lines. For the full list of teams and March Madness odds be sure to log onto MySportsbook.com. If you want to use your credit card to bet on college hoops or any other event, MySportsbook.com has the highest credit card acceptance rate in the industry.

Arizona 20-1

Butler 20-1

Duke 30-1

Florida 7-2

Georgetown 30-1

Indiana 35-1

Kansas 15-1

Marquette 25-1

Maryland 40-1

Memphis 50-1

Nevada 50-1

UNC 9-2

OSU 8-1

Oregon 30-1

Pittsburgh 15-1

Texas 30-1

Texas A&M 18-1

UCLA 6-1

Wisconsin 10-1

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